Help Remedies® launches "help I’ve cut myself & I want to save a life" seeking bone marrow donors

Graham Douglas, copywriter, explains what drove him to create this work.

Ten years ago, my identical twin brother was diagnosed with leukemia and received a lifesaving bone marrow transplant. He was one of the lucky ones that found a match.
Ever since then I've been trying to figure out a way to get more people on the marrow donor registry. And after a decade of failed attempts, this one finally stuck: a marrow registry kit inside a box of bandages.

Now all he had to do was find the right "box of bandages" partner. Enter Help Remedies, the pharma company with the neat designs. They signed on to manufacture and distribute the product in partnership with DKMS, the world's largest bone marrow registry. If you're scared of cutting yourself drawing blood, you also have the option to skip the scary sharp objects and register directly at getswabbed.org. I bet Band-Aid® are kicking themselves right now.

Help Remedies - Thank the cat / Sharp objects

"Help Remedies® announces the launch of help I’ve cut myself & I want to save a life, which supplements Help’s standard adhesive bandages with a bone marrow donor registry kit. By linking registry to a simple action, Help® hopes to reduce barriers to donation and find matches for some of the 10,000 people in the U.S. who need bone marrow transplants each year.While Help typically targets minor ailments like headaches and stuffy noses, in this case the company decided to take on something larger. Richard Fine, Help CEO, explains, “Each year thousands of people with leukemia and other blood cancers need a bone marrow transplant to live, yet fewer than half receive one. This is a simple and smart idea: By making registration apart of what people are already doing, we think we can get more people to register, and in doing so, help save lives.”