Hello Kitty says Hello consumer!

Little girls love Hello Kitty like they love horses. That mouthless cat with a bow is just so cute and adorable, and sweet and pink they have to have her, everywhere.
Hello Kitty bags, earrings, pens, phones, purses you name it Hello Kitty is there. Now she's even in your wallet. The only cute way to shop would be with a Hello Kitty MasterCard.

Washingtonpost writes in their article "Girls Go From Hello Kitty To Hello Debit Card":

"Children are now open game, prey to many financial institutions in this country," said Joline Godfrey, author of "Raising Financially Fit Kids" and chief executive of Independent Means Inc., a California financial-education firm. "Financial institutions used to be pretty conservative members of the community, preaching balanced budgets, home ownership and savings. Over the course of time, they have become more partners with retailers teaching children how to spend and consume." As a result, she said, the cards become a "great educational tool . . . to say to kids, 'Spend, spend, spend, buy, buy, buy.' "

But I wan't one!, and I'm old enough to drink, drive and vote! (plus some)