Heineken "It's your call" (2015) 1:00 (Ireland)

The tenth Rugby World Cup Tournament twill take place in the UK, and Heineken is sponsoring it.

Dublin-based international creative agency ROTHCO, has developed ‘It’s your call’, a global campaign which will give rugby fans the opportunity to actually take part in the start of every game in the tournament. In an exciting first, fans will be responsible for the coin toss that will determine which nation kicks off the game. Everyone across the world will have the chance to enter a competition to flip the coin at their country’s game and one very lucky fan will flip the coin at the Rugby World Cup final on October 31st 2015. They are literally minting thousands of coins to give rugby fans in each participating country the chance of flipping the coin at their nations game.

This spot shows just what a lucky coin can do.

Client Heineken
Campaign Agency ROTHCO
Agency Producer Margaret Levingstone
Art Director Stephen Rogers
Executive Creative Director Alan Kelly
Finished Art Gerry Cole
Account Director Grace Looney
Account Manager Susan Nelis
Strategy Shane Doyle (MCCP)
Production Company Partizan
Director Reynald Gresset
Producer Louis Saint-Calbre
Editor Russell Icke
DOP Arnaud Potier
Music Title: Boomerang
Written by : Kristin Boge and Oliver Dommaschk
Performed by: Miss Cass
Publisher: Kristen Boge Music
Post Production The WhiteHouse/Screenscene
Sound Locky Butler
Photographer Kevin Griffin
Retoucher Taylor James
Grade MPC