Hard to focus

Ford Focus. Their ad agency seems to understand the attention span of their target better than most. Read more to see the ad.

Is it just me that finds it ironic that the name of the car is "focus" yet they seem to be implying that their consumer has trouble with that kind of thing?

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Anonymous Adgrunt's picture
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brandonbarr's picture

I think it's meant to tie in with the TV campaign, where the car is talking to its driver while it's parked on the side of the road--urging the driver to get in and take it for a ride. "I don't like to stay in one place" is the car's sentiment in those spots.

AnonymousCoward's picture

Methinks it's meant to divert attention away from the god-awful design of the Ford Focus.