Good Things Come to Those Who WHITE
A pint of the black stuff becomes a pint of the white stuff with the launch of a creamier new version: "Guinness White". Guinness is made from the same raw ingredients as regular Guinness Draught - hops, barley, water and yeast, but the barley is frozen instead of roasted, which provides the white colour.
I have to admit, this April Fools made me shriek in horror/delight (not even sure actually, I know I'd try it!) so they had me for a nano-second there, scaring the Guinness-purist in me and delighting my try-anything-new side. Very cute. Announced at facebook, which I'm so not going to link to because, pshaw, pfft, facebook, how lame. The joke however, fun-niiii.
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Interesting. This harkens back to the ad they did in the infamous Guardian's San Serriffe travel insert in 1977. There's a pic of the 1977 white Guinness included in that article. Back then, they attributed the white color to people planting the barley upside down, instead of freezing it.
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PermalinkOh I'm in lurve: "Bodoni, capital of San Serriffe". :))
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PermalinkFunny.... Shock the guiness purists... especially in print!
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PermalinkAlmost had the big one when I saw the title. Lunch time here. I am fussing with opener and pouring; it is the one left out on table last night.
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Permalinkhehehe baaaad habit. bad bad bad!
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PermalinkAre you on drugss
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PermalinkThe original 1977 Guardian supplement included an advert for San Seriffe Guinness with a slip to send off for a free glass. I still have the glass to this day. It came with a wonderful letter and had the harp and Guinness printed upside down on the glass.
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PermalinkAh yes, the San Seriffe Guinness ad in the Guardian, the most elaborate April Fools prank ever pulled. Where every advertiser in the Guardian joined in, including big brands like Kodak and Guinness. This is the advert that you saw.
sanserrifeguiniess.jpg
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PermalinkThis is brilliant!
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