Girl Up - It's Time to Rise with Girl Up (2018) 1:15 (USA)

The powerful spot, “Time to Rise,” features actress, model, and activist Corinne Foxx with appearances by TV personality Nigel Barker and his daughter Jasmine, as well as a diverse group of other Girl Up supporters who recite William Ernest Henley’s poem, “Invictus.” It creates a defiant chorus of women with the men in quiet support. Finally, everyone stops and looks defiantly at the camera as Corinne declares the final line, triumphant and alone: “I am the captain of my soul.” As the screen fades to black, text appears encouraging viewers to join the fight for equality at girlup.org/TimeToRise.

Through this effort, Girl Up is looking to tap into the global movement for gender equality to reach and excite a new generation of young women and girls, as well as the men and boys who want to partner with them.  The video was produced in partnership with Berlin Cameron, the creative agency on the video.

“Time to Rise” comes on the heels of another successful campaign with Berlin Cameron called #DadSquad, which celebrates dads and father figures everywhere who play an important role in encouraging their daughters to become changemakers. In the spot, members of Girl Up’s #DadSquad – including Jamie Foxx, Tony Goldwyn, Triple H, and Nigel Barker – share the moments they knew their daughters could change the world. In just one month, the video has already garnered 55MM earned media impressions.

Campaign Credits:

Girl Up, Client

• Anna Blue, Co-Executive Director
• Melissa Kilby, Co-Executive Director
• Beth Nervig, Communications & Digital Media Manager

Berlin Cameron, Advertising Agency

• Jennifer DaSilva, President
• Gio Maletti, Creative Director
• Michael Milligan, Creative Director
• Emily Bond, Account Supervisor
• Eric Weiss, Executive Producer

Bella Donna, Production Company

• Rene Bastian, Executive Producer
• Mikha Grumet
• Lenny Bass, Director