Gatorade - Be Like Mike - (1992) :60 (USA)

In 1992 everyone wanted to be like Mike. That infectious smile, the amazing ability to look like he was flying when he jumped, his sense of humor, patting little kids who try to score against him, his giant hands that made basketballs look like baseballs. Mike had it all, he made everything look fun and easy. Everyone wanted to be like Mike, and kids even sung this song.

This is a digitally remastered version that Gatorade just released, 23 years later, to celebrate 50 years of dunk & drink. The ad holds up quite well, feels genuine still, and will no doubt attract an older generation due to the nostalgia factor alone. A hashtag at the end reveals the update: #BeLikeMike

Ad Agency: TBWA/Chiat/Day