Is it just me or does it seem like there's a large proportion of interactive websites out there in the last oh, year or two where the sites are cheesy self-help groups or individuals showing how X product will help you out?
The newish Friends of Bright for Orbit White gum feels an awful lot like Order of the Serpentine for Axe Snake Peel, and like BK's Dr. Angus.
I'm sure there are others, but it's Friday and I'm a bit brain-fried. Feel free to add any others you can think of to the comments.