The ad, which masquerades as a wildlife documentary, shows a reporter having his head bitten off by a pelican, with the endline "Don't lose your head". Several complaints have rolled in, and the advertising watchdog has decided to "restrict" the airing of this, it's been banned from being broadcast before 7.30pm.
Client: Fosters
Ad agency: M&C Saatchi
Creative team: Clive Yaxley & Jerry Gallaher