This ad really made Folgers a household name, as it ran every year for seventeen years. Peter comes home for Christmas and is greeted by his baby sister, whom he makes coffee with - which eventually wakes up the whole family.
The entire ad was planned to be as time-less looking as possible, with the VW bug, varsity jacket, and a knitted Irish sweater. This helped the ad run for so long without becoming obviously dated.
Client: Folgers / Proctor and Gamble
Advertising agency: Cunningham & Walsh
Spot title: "Peter comes home"
Principal talent: Greg Wrangler "Peter"
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