fintech app Anyfin attack loan sharks - in ad campaign that uses a spokesdolphin

With all the easy loans available out there, loan sharks will lend you money over text messages or the simple click of a button on your smartphone these days, it's easy to get lost in a sea of bad deals. 
Anyfin is a Stockholm-based fintech startup that helps consumers lower their credit costs on existing part-payments, private loans and credit cards. This new cmapaign created by ACNE “Be smart. Pay less.” ​introduces their latest recruit: Delfi, the Anyfin spokesdolphin.

n the first film we find Delfi the dolphin at a restaurant where she explains - by turning down an offer to buy fish straight out of a suspicious-looking man’s trenchcoat - how Anyfin helps us avoid fishy deals. In the second film, Delfi is laughing at sharks in a tank, showing how Anyfin keeps loan sharks at bay.

– We wanted to find a way to show how smart and easy Anyfin’s product is, but also tell the story about how we as a company are on a mission to put the power back in the hands of the consumer. What could be smarter than a dolphin that not only knows her way around finance but also is a true expert when it comes to loan sharks?, says Mimmi Grafström, Head of Marketing at Anyfin.
 

Anyfin has been listed as one of the world’s best fintech innovators and was founded by former Klarna, Spotify and iZettle employees.

– We dolphins know a thing or two about sharks. Great whites, Hammerheads, Bull sharks ... Loan sharks. They prey on high interest rates, and I’m here to put an end to it​, Delfi, Spokesdolphin at Anyfin, comments.

Client: Anyfin

Mimmi Grafström, Head of Marketing
Sara Regnér, Performance Marketing Specialist

Agency: Acne

Erik Bergqvist, Executive Creative Director

Isaac Bonnier, Senior Creative
Sara Edbom, Art Director
Rasmus Tsardakas Renhuldt, Copywriter Johanna Gradin, Account Director
Julia Staberg, Account Manager
Niclas Norström, Head of Strategy Caroline Tell, Planner
David Hammarström, Craft Lead
Henrik Åkerberg, Final Art
Olle Lindgren, Executive Producer

Production: Acne

Joakim Behrman, Director Kristofer Larsson, Senior Producer Haris Badic, Editor
Simon Rudholm, DoP

VFX- & Post-production: Swiss