Hear best-selling author Jay Conrad Levinson explain the origin of guerilla marketing, new strategies and the difference between traditional marketing versus guerilla marketing. Levinson’s concepts have influenced marketing worldwide with his books appearing in 41 languages and becoming integral parts of many MBA programs. Before teaching at University of California in Berkeley for ten years, Jay was senior vice president at J. Walter Thompson and in Europe as creative director of Leo Burnett. Along with writing online columns for Fortune Small Business, Microsoft, Entrepreneur and Inc. magazine, Jay is the chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple.
You can tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to theadvertisingshow.com for the live webcast. Or check out the commercial free archives
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
