Looks like White Castle have been inspired by the Burger King flame fragrance, as they've just released a candle with the steam-grilled-on-a-bed-of-onions scent of America's first fast-food hamburger. Yes, that's a Slyder®-scented candle folks, but it doesn't just stink up your house, the sales proceeds will go to benefiting autism programs.
White Castle started the 100-percent-beef-patty tribute back in 1992 as National Hamburger Week and just one-year later decided to add three more weeks of burger bliss to make National Hamburger Month.
Each year, White Castle celebrates throughout the month of May with a host of customer appreciation promotions and other craveable activities.
To commemorate its 18th annual celebration of National Hamburger Month, White Castle has teamed up with Laura Slatkin, often called the "queen" of home fragrances, to introduce a candle with the steam-grilled-on-a-bed-of-onions scent of America's first fast-food hamburger. Packaged in a ceramic holder that reproduces the signature cardboard sleeve of the White Castle Slyder®, the candles are available in select White Castle restaurants and on the WhiteCastle.com website. Candles sell for $10 each, with net proceeds benefiting Autism Speaks.
White Castle has begun enlisting members of Congress from its regional markets to learn the sacred art of hamburger preparation.
"We are thrilled that several members of Congress have expressed an interest to volunteer their time and (most importantly) their burger-grilling skills at various White Castle locations throughout the month," said Jamie Richardson, vice president of corporate and government relations.
White Castle has always been a favorite of celebrities, media personalities and other pop culture figures. The fast-food chain will be giving thanks to their famous fans with a S.W.A.C. case filled with White Castle goodies. Devoted Facebook fans and Twitter followers will also have a chance to win their own S.W.A.C.