This is the story of The Fableists a sweatshop-free and chemical-free clothing line that practices sustainability. A little girl finds a thread on her T-shirt that leads her through an adventure that tells the brand story in a very clever way. I love the animation on this, too.
Client: The Fableists
Creative Agency: Brothers and Sisters
Creatives: Jack Kerruish & Josh Pearce, Brothers and Sisters
Production Company: The Mill
Animation/Director: Kwok Fung Lam & Ivo Sousa, The Mill
Sound: Smith & Elms, Eclectic
Voice Over: Jennifer Saunders
Adorable, and I children will love it, as will adult animation fans like myself. It's very nicely done.
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