Oh, joy! Coca Cola has dove head first into AI this year to create Coca Cola Magic. First, the website, Create AI Magic allows you to create an animated story with AI.
Coca-Cola's AI-generated Christmas ads are here to spread the cheer, or at least try to before they spread the eerie vibes. These ads, crafted by three AI studios with names cooler than their output, are like a Frankenstein's monster of holiday spirit—parts of old ads stitched together with digital magic, or what we're now calling "AI."
This year's attempt at festive advertising is like watching a toddler's first attempt at drawing Santa, but with less charm and more computational power. The ads are a quick montage of "Hey, look, it's a truck!" and "Oh, there's a smile... sort of?" It's as if the AI was told, "Make it festive, but don't scare the reindeer."
Watch The Holiday Magic is coming from Coca Cola below.
Well... Using the tagline "real magic" is a choice. The nod to the '95 "Holidays are coming" ad (below) is there, but it's like if your drunk uncle tried to paint the Mona Lisa from memory. Sure, there are red trucks and lights, but let's not even talk about what happened to Santa's face—apparently, even AI has its limits when it comes to jolly old elves. Proportions are way off and every human face has that uncanny valley feeling.
And let's not overlook the efficiency—or lack thereof. Generating a squirrel took hundreds of tries. Seriously, could've just asked a real squirrel for a cameo; they're everywhere.my garden can witness.
The backlash? Well, let's just say the internet was less than merry about it. Commentators from the creative world were about as thrilled as if they'd been given coal for Christmas. AI might be the future, but judging by these ads, it's a future where we're all sipping on the uncanny valley's finest brew. Once again, I am grateful that Coca Cola could never beat Julmust in Sweden.
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