Claymore has a knack for spotting word trends, all these links have been sniffed out by him. He says: "I think we're seeing the birth of the new "extreme/xtreme"... empower!"
It's a vacuum cleaner! EmPower!
It's a toothpaste!EmpowerMint! It's a shirt!
It's a detergent! It's a spray gel! It's a mattress! It's an adaptor!
It's a penis mightier!
It's a buzzword!
empowerment: The corporate mantra of the late '90s used to deceive subordinates into believing they actually were allowed to think and make decisions on their own.
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