"Emojew" (2014) :55 (Israel)

Latet, and Israeli charity organization has come up with a clever way to raise donations in time for Passover.

With Emojew, the first Jewish Emoji App, people can text traditional Passover greetings (Kosher, of course) as well as donating Passover meals to those in need. Simply click the sum you want to donate and you've done a mitzvah right from your phone.

By the way if you want to download the app for free, and you have an android, go here. Judging by the screen caps it's in Hebrew and English. The donations look like they're in Israeli currency. If you want to learn more about Latet, and understand Hebrew, check out their Facebook page.

Client: Latet
Agency: Baumann Ber Rivnay