Another fantastic ad for the economist‚ just a brain shape on the famous red background. But if you look a little closer, the brain is folded up "Economist" magazines.
Advertising Agency: Ogilvy & Mather Asia/ Pacific
Art Director: Richard Johnson
Kelly Dickinson, Naoki Ga, Craig Smith
Copywriter: Simon Jenkins, Steve Hough
Photographer: Roy Zhang
Retouching; Yau Digital
Creative Director: Craig Smith, Andy Greenaway
Account Handler: Robert Doswell, David Mayo
Marketing Manager: Peter Bakker