East Pleasant has added directing team CRUSH+LAB to its roster, bringing Director David Solomini, Producer Alexander Kafi and Creative Director/Stylist Paula Tabalipa to the studio in one comprehensive package. The do-it-all collective brings a reel stuffed with fashion films, TV, branded content, commercials, along with an extensive client list that includes major broadcast and cable networks, fashion brands, auto companies, telecommunications, magazines and more.
The team specializes in developing contemporary multi-platform content and strategy, providing bespoke digital and on-air solutions, and seamlessly bridging the gap between production, marketing, branding, advertising and distribution. “CRUSH+LAB is a huge addition to East Pleasant,” remarked East Pleasant EP Michelle Cuccuini Hicks. “This is a multi-talented team capable of taking on projects in several distinct genres for any sort of client you could name. Signing one new talent is always a big deal – signing three of this caliber is enormous. We couldn’t be happier to have them here.”
David Solomini is a go-to industry resource and multi-discipline pro who can write and develop content and show format, direct single and multiple cameras, write and conduct all talent interviews, and guide projects through postproduction and final delivery. Alex and Paula have both been with the CRUSH+LAB since 2010.
“We’re all creatives at heart and eager to push the envelope artistically,” stated Solomini. “We understand how to get the most out of a budget, and we understand how to collaborate. After rolling through an endless stream of work for clients we really respect and admire, we wanted to join forces with an entity that could help us sustain what we’d built and make it bigger.”
East Pleasant, an Emmy Award-winning production company founded in 2004, is a group of creative individuals layered in years of expertise on both the agency and production sides of the advertising industry. The studio is a highly flexible entity, able to handle traditional or nontraditional TV commercials, films, web projects, episodic TV, music videos and documentaries of any scope, perfectly tailored to its clients’ needs.
Company principals – which include EP Sarah Roebuck and Directors/Founders Xander Strohm, Damien Drake, Stash Slionski and David Weinstein – oversee a diverse, globetrotting team of producers, directors and editors who focus on shooting beautiful imagery that tells relevant stories. This group has produced work for some of the most recognizable brands in the world – Nissan, Nokia, Nike, Kenmore, Clinique – while teaming with top agencies Wieden + Kennedy, TBWA, JWT, Time Inc., and Skinny to name a few.
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