EA Sports NCAA Football 13 - "Son" - (2012) :30 (USA)

Here's the latest from San Francisco-based Heat for NCAA Football 13.
The campaign is directed by Moxie Pictures' Martin Granger and edited by Arcade Edit's Greg Scruton.

Now you can put a Heisman legend on any team you want. Just don't be surprised when your Buckeye dad doesn't like seeing a Michigan alum on his team. NCAA Football 13.

Client: Electronic Arts
Product: NCAA Football 13
Spot Titles: “Son”, “Tiger”, “Wrong”

Agency: Heat
Chairman/Executive Creative Director: Steve Stone
Creative Director/Copywriter: Warren Cockrel
Associate Creative Director/Art Director: Anna Rowland
Senior Copywriter: Ben Salsky
Senior Art Director: Mark Potoka
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Director of Account Services: Aaron Lang
Account Director: Eddie Garabedian
Business Affairs Manager: Russ Nadler

Production Company: Moxie Pictures, New York
Director: Martin Granger
Director of Photography: Alar Kivilo
Executive Producer: Karol Zeno
Line Producer: Heidi Soltesz
Production Designer: Ken Averill

Editorial: Arcade Edit
Editor: Greg Scruton
Managing Partner Damian Stevens
Executive Producer: Deanne Mehling
Post Producer: Denice Hutton
Assistant: Dean Miyahira

Telecine: Co3
Producer: Denise Brown
Colorist: Dave Hussey

Online & VFX: Chris Homel, Airship Post
Producer: Terry O’ Gara

Mix: One Union Recording, San Francisco
Engineer: Joel Raabe

Music Composition & Sound Design: Beacon Street Studios, Venice
Composer: Andrew Feltenstein & John Nau
Sound Engineer: Paul Hurtubise