Elana Olavesen from John St, Toronto explains the strategy behind the new Autotrader.ca campaign here.
Finding the perfect car is a lot like finding the perfect mate. So what better way to promote the new and improved on-line experience on AutoTrader.ca than by comparing them with typical dating scenarios. Like asking your blind date to reveal what he’s got under his pants before deciding to continue the date, heartlessly informing a female at the bar that you're looking for something a little younger, or ending a ten-year marriage during your anniversary dinner once you catch a glimpse of a younger individual. Yes, you can do all this, on autotrader.ca.
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