Don Julio "Por Amor" (2024) 1:00 (USA)

If not for love, then for what?

That's the question this anthem asks for Don Julio Tequila's "Love letter to Mexico." Don Julio is one of 200 brands owned by the conglomerate Diageo,

The ad is a celebration of Mexico that is heavy on style and light on message.

If it looks familiar, it's because this campaign launched in September of 2023, complete with a new visual identity. Filmed across a series of locations entirely in Mexico from streets and local markets in Mexico City, to the beautiful beaches of Tulum, to Atotonilco- the home of Don Julio in the highlands of Jalisco, the result is a living testament to the brand’s profound appreciation for the country, culture and people.

However, this is a slightly different cut and it is also the first time Don Julio has aired a spot on TV and this version was custom made for the Oscars.

Client: Don Julio/Diageo NA
Agency: Anomaly New York
Director: JC Molina
Cinematographer: Flavia Martinez
Stylist: Nayeli De Alba
Anthem Music remixed by Lao of Mexico City record label NAAFI & The Elements Music.