You know what's going to change your life? Dollar Shave Club's Buttery Shave Butter. The feeling is a lot like falling into some buttery dunes where a magical dude lives who can literally blow the hair off of your face as well as a um, cat (wink wink, nudge nudge) and coconuts (wink wink nudge nudge). Copywanking is alive and well in 2017. Nice transition back to the real world of the gym with the dude with the towel who is blow drying himself. Man, this is so many kinds of wrong it's right. Despite the change of messaging to go with the product, the humor DNA is the same as everything Dollar Shave has done. Points for consistency, too.
Client/Agency: Dollar Shave Club
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