To announce that Disney Infinity 2.0: Marvel Super Heroes arrive today Friday 19th September on PS4, PS3, Xbox One, Xbox 360 & Wii U, London got to watch the super heroes take over the city. Yes it's "beamvertising", or "Holograms", but not as you've previously seen it. An all-star cast of Super Heroes digitally assembled bounce about and interact with London's sights, including the incredible Hulk who raises Tower bridge allowing the shipment to reach its destination. It's not every day that you get to use super heroes as escorts for a game shipment!
Iron Man, Captain America, Black Widow and Thor holograms were also spotted across the capital to provide a “special escort” for copies of the brand new game on their journey to Hamley’s in Regent Street.
Client: Disney / Marvel
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