Did Nike say that? Refuse to write "SweatShop" on customized sneaker

Here's an interesting email conversation between Nike and Jonah H. Peretti and Nike. Jonah tried to buy some personalized Nike shoes, with the word "sweatshop" under their logo.

At Nike's site you can open a " Design your own shoe " link, a very popular feature that looks like the idea was stolen from Customatix.com the "design your own shoe" site.

The idea is that you customise your own shoe by submitting a phrase or word to be stitched on to you personal pair. So Jonah Peretti filled out the form and sent them $50 to stitch "SWEATSHOP" on to his shoes. Nike didn't want to do that.

Your NIKE iD order was cancelled for one or more of the following reasons:
1) Your Personal iD contains another party's trademark or other intellectual property
2) Your Personal iD contains the name of an athlete or team we do not have the legal right to use
3) Your Personal iD was left blank. Did you not want any personalization?
4) Your Personal iD contains profanity or inappropriate slang, and besides, your mother would slap us.

If you wish to reorder your NIKE iD product with a new personalization, please visit us again at www.nike.com
Thank you, NIKE iD

Greetings,
My order was canceled but my personal NIKE iD does not violate any of the criteria outlined in your message. The Personal iD on my custom ZOOM XC USA running shoes was the word "sweatshop."

Sweatshop is not:
1) another's party's trademark,
2) the name of an athlete,
3) blank, or
4) profanity.

I choose the iD because I wanted to remember the toil and labor of the children that made my shoes. Could you please ship them to me immediately.

Thanks and Happy New Year, Jonah Peretti

From: "Personalize, NIKE iD" nikeid_personalize@nike.com
To: "'Jonah H. Peretti'" email@an.edu
Subject: RE: Your NIKE iD order o16468000

Dear NIKE iD Customer,

Your NIKE iD order was cancelled because the iD you have chosen contains, as stated in the previous e-mail correspondence, "inappropriate slang". If you wish to reorder your NIKE iD product with a new personalization please visit us again at nike.com

Thank you, NIKE iD

From: "Jonah H. Peretti" email@an.edu
To: "Personalize, NIKE iD" nikeid_personalize@nike.com
Subject: RE: Your NIKE iD order o16468000

Dear NIKE iD,

Thank you for your quick response to my inquiry about my custom ZOOM XC USA running shoes. Although I commend you for your prompt customer service, I disagree with the claim that my personal iD was inappropriate slang. After consulting Webster's Dictionary, I discovered that "sweatshop" is in fact part of standard English, and not slang. The word means: "a shop or factory in which workers are employed for long hours at low wages and under unhealthy conditions" and its origin dates from 1892. So my personal iD does meet the criteria detailed in your first email.

Your web site advertises that the NIKE iD program is "about freedom to choose and freedom to express who you are." I share Nike's love of freedom and personal expression. The site also says that "If you want it done right...build it yourself." I was thrilled to be able to build my own shoes, and my personal iD was offered as a small token of appreciation for the sweatshop workers poised to help me realize my vision. I hope that you will value my freedom of expression and reconsider your decision to reject my order.

Thank you, Jonah Peretti

From: "Personalize, NIKE iD" nikeid_personalize@nike.com
To: "'Jonah H. Peretti'" email@an.edu
Subject: RE: Your NIKE iD order o16468000

Dear NIKE iD Customer,

Regarding the rules for personalization it also states on the NIKE iD web site that "Nike reserves the right to cancel any personal iD up to 24 hours after it has been submitted". In addition, it further explains: "While we honor most personal iDs, we cannot honor every one.

Some may be (or contain) other's trademarks, or the names of certain professional sports teams, athletes or celebrities that Nike does not have the right to use. Others may contain material that we consider inappropriate or simply do not want to place on our products.
Unfortunately, at times this obliges us to decline personal iDs that may otherwise seem unobjectionable. In any event, we will let you know if we decline your personal iD, and we will offer you the chance to submit another." With these rules in mind, we cannot accept your order as submitted. If you wish to reorder your NIKE iD product with a new personalization please visit us again at www.nike.com

Thank you, NIKE iD

From: "Jonah H. Peretti" email@an.edu
To: "Personalize, NIKE iD" nikeid_personalize@nike.com
Subject: RE: Your NIKE iD order o16468000

Dear NIKE iD,
Thank you for the time and energy you have spent on my request. I have decided to order the shoes with a different iD, but I would like to make one small request. Could you please send me a color snapshot of the ten-year-old Vietnamese girl who makes my shoes?

Thanks,
Jonah Peretti

This story was confirmed to the Village voice. --jonah does exist- and confirms that this is a real exchange.
Nikes website section
"customer service" returns an answer to a question about orders not going through with a statement that their site doesn't work in all browsers. However one can fill in an
email form if one needs more help on the subject.

Nikes response: Thank you for taking the time to send Nike your thoughts. We understand the important concerns you have raised and like you, Nike deeply cares about workers and their working conditions. However, some of the issues you have written about regarding NIKE iD and Nike's manufacturing practices are incorrect and I would like to set the record straight.

The rules for personalization of NIKE iD products are clearly stated on our Web site, www.nike.com . They state: Nike reserves the right to cancel any Personal iD after it has been submitted.' In addition, the iD Filter Policy further explains:

While we honor most personal iDs, we cannot honor every one. Some may be (or contain) others' trademarks, or the names of certain professional sports
teams, athletes or celebrities that Nike does not have the right to use. Others may contain material that we consider inappropriate or simply do not want to place on our products.

Unfortunately, at times this obliges us to decline personal iDs that may otherwise seem unobjectionable...'

With regard to your questions/comments about Nike's manufacturing products, please be advised that Nike has taken significant actions to improve the lives, opportunities, and working conditions of the people who make our
products around the world. In fact, no other company nor our harshest critics have done as much in terms of labor rights, code of conduct enforcement, age and wage improvements as Nike.

Nike offers good wages, benefits and desirable jobs in countries where wages are low and jobs are scarce. In many cases, entry-level workers earn more in cash and allowances than local governments require. In addition to fair wages, most workers also receive benefits such as housing, transportation, on-site health care and meals.

Nike has made a long-term commitment to the continuous improvement of how we do business in the U.S. and abroad. Recent corporate responsibility initiatives at Nike include: