Contrapunto's ambient campaign for F.A.A.D.A

F.A.A.D.A., a Spanish foundation created in defence of the animals, wanted to promote adoption and sponsoring in their annual summit.

The folks at Contrapunto Barcelona needed pictures of people with their pets, so they sent an email to some friends and colleagues asking for photos, and suddenly it became almost viral. They received hundreds of pictures from all around the country. Sadly, they had to ruin the pictures. See why inside.

Translation:
Lots of people break relationships too easily. Every day thousands of animals are abandoned and sacrificed. Sponsor it for only 6 € per day or adopt it. It needs you.

Agency: Contrapunto Barcelona
Client: F.A.A.D.A Fundación
Creative directors: Tomás Oliva / Manuel Padilla
Copywriters: Emma Piquer / Aleix Bou
Art directors: Deny Zatariano / David García