Everyone who watches football in a public setting knows this rule - when your team scores, you hug whoever is closest to you. Argentinians love their football, it's in their blood. So they know this rule from childhood. Coca Cola sponsoring football decided to have a little fun with the idea, and made these short clips to run three in every ad break, one at the begging, one at the middle, and one at the end. Owning the game with a bit of humor. For each "unhuggable" that appears it gets weirder and wilder. He even hugs a zombie!
Ad agency: Santo, Buenos Aires
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