Small businesses aren't just small businesses. They are part of the community. Coca-Cola supports women-owned small businesses. Like most ads of this nature, this one straddles the line between self-congratulatory. and sincerity, but if Coke is working to empower 5 million women entrepreneurs globally in the next five years, I'll be pleased if it happens. For more information, you can learn about the 5 X 20 program here.
Client: Coke
Ad Agency: OgilvyOne Manila
Executive Creative Director: Mike Sicam
Associate Creative Director: Pocoy Calvento
Senior Writer: Dexter Canete
Managing Director: Isa Garcia
Senior Account Director: Wanda Pascua
Account Executive: Francis Pinon
Director: Paolo Villaluna
Production: Filmex
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