Kenya will be one of the first markets in the world where Coke Coffee pre-launches and this subtle teaser campaign created by Ogilvy shows the marriage between the Coke stripe and a coffee bean. It's subtle enough to read "coffee" and look natural, but still wrong enough to alert the viewer that something different is coming, they just have to work out what. By the end of the year Coke Coffee will be available in 25 markets around the world.
Ogilvy, Kenya
Regional Creative Director - Brett Wild
Group Creative Director - Shashank Jha
CEO - Mathieu Plassard
Art Director – Brett Wild, Shashank Jha
Copywriter – Brett Wild, Mathieu Plassard, Shashank Jha
Illustration – Shashank Jha, Deepak Jadhav
Designer – Patrick Wanoyike, Sandra Raduma
Account Management – Mathieu Plassard, Beryl Magwa, Rehema Chege
Media – Gakenia Kaiganaine, Eva Nyakianda
Coca-Cola
IMC Director – Monali Shah
Content Excellence Manager - Relebohile Molaoa
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
