"You wanna spend three bucks on liquid doubt, be my guest" quips our bleach ambassador and SNL alumni Nora Dunn. Like in "Toilets" and "Stains", Nora explains that "Bleach means clean", while with those others... We're not so sure. "This one has flowers."
The ad campaign sets out to help consumers overcome the widespread belief that bleach-based cleaners aren’t for everyday use. Dunn’s knack for deadpan humor acts like a diversion against all of the gimmicks in the cleaning aisle, positioning Clorox Bleach as the original badass cleaner. "You wanna spend money on liquid doubt, be my guest."
Agency: DDB California
GCD: Jim Bosiljevac
AD/ACD: Tim Stier
CW/ACD: Todd Taber
Executive Producer: Mark Tobin
Group Acct. Director: Rebecca Hines
Director Strategic Planning: Kate Walters
Account Supervisor: Alan Wang
Account Executive: Eleanor Fisher
Director: Adam & Dave
Prod. Comp: Arts and Sciences
Editor: Dave Anderson / Arcade
Music: Four Big Watts
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Nora Dunn is setting the standard for intelligent shopping. This is a brilliant concept. Clever comedy attracts attention and, somehow, creates authority. This is a great way to show that Clorox is cool. I love the whole series.
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