In the last few days US beer drinkers have had reason to doubt if their German beer is really from Germany... In a timely move to deliver that message, international ad agency Amsterdam Worldwide seized the moment to create a cheeky outdoor execution for the benefit of Warsteiner's American beer drinkers. Particularly those wandering through New York’s Times Square (see in situ photo attached).
WARSTEINER. Premium German beer from, you know, Germany. Do it right.