The Carlsberg Drinking Equation - printad, Israel

From BBR Saatchi & Saatchi:

Did you know that road accidents in Israel are responsible for more deaths per year than any wars or terror attacks?

With the New Year parties in mind, we wanted to warn party goers

And remind them that if they are planning to drink, they should take the car out of the equation.

Don't drink and drive.

Advertising Agency: BBR Saatchi & Saatchi
Air Date: 31.12.2014
Creative Director: Nadav Pressman & Eran Nir
Art Director: Niv Herzberg
Copywriter: Tal Hischberg