So many layers of borrowed interest here, I'm not even sure what they're selling. Who are they trying to appeal to? Baby-boomers? Fans of Project Runway? Dustin Hoffman aficionados? Cougar-hunters? Jailbait-chasers? People who like Bourbon? All of the above? I recognize one thing here, the old "sex sells fast food". This is how I know it's a Carl's Jr / Hardee's commercial, because a celebrity lady is writhing while biting burgers in it. They're the Playboy of burger-joints. It's like they're fulfilling rule 34 for people who have a burger fetish. Just like the patty melt the burger regenerates after every bite. Carl's JR could feed the world. Bonus, reading the release will make you duck from all the ®'s littered through it like bullets.
Today, Carl’s Jr.® and Hardee’s® announced the arrival of the Jim Beam® Bourbon Burger with a campaign from 72andSunny featuring supermodel Heidi Klum. The Jim Beam® Bourbon Burger boasts the distinction of being the first spirits-flavored item to be featured on a fast food menu. Created by 72andSunny, “Mrs. Robinson,” depicts Heidi taking on the iconic role of Mrs. Robinson (inspired by the classic coming-of-age movie The Graduate) as she entices a young man with the indulgent burger. For Carl's Jr. ® and Hardee's®, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys. The Jim Beam® Bourbon Burger features rich and tangy sauce flavored with Jim Beam® bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun.
Client: CKE Carl Karcher Enterprises
Andy Puzder President, CEO
Brad Haley CMO
Brandon LaChance Director of Advertising
Beth Mansfield Director of PR
Allison Pocino Product Brand Manager
AGENCY
Agency: 72 and Sunny
Glenn Cole Executive Creative Director/Partner
Mick DiMaria Creative Director
Justin Hooper Creative Director
Rebecca Ullman Writer
Sarah Herron Designer
Sam Baerwald Director of Film Production
Molly McFarland Senior Film Producer
Brooke Horne Film Producer
Latanya Ware Business Affairs Manager
Sherri Chambers Group Brand Director
Alexis Varian Brand Director
Mandy Hein Brand Manager
Matt Johnson Group Director Strategy
Melissa Harris Senior Print Producer
Production Company: H.S.I. Productions:
Chris Applebaum Director
Doron Kauper Head of Production
Kim Dellara Executive Producer
John Hardin Producer
Editorial: Arcade Editorial
Will Hasel Editor
Amburr Farls Producer
Damian Stevens Managing Partner
POST FX: Brickyard VFX
Patrick Poulatain Lead VFX Artist
Diana Young Head of Production/VFX Producer
Sound Design/Mix: On Music and Sound
Mixer: Chris Winston
Music:
Post Haste Soundry and Barefoot Music
Composer: Mathew Galen McGauhey ASCAP, Kyle Robert Johnson
Publisher: Swopie Songs ASCAP
Track Title: Awkward Date
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