Carhartt "The Road Home To Craftsmanship" (2014) 3:38 (USA)

This is a fantastic salute to Small Businesses, just in time for Small Business Saturday-- the day after Black Friday-- from the durable worker clothing brand Carhartt. In partnership with New Holland Brewery, they created Carhartt Woodsman beer to celebrate hand crafted goods, and the small business owners who make them. The film follows them on a twelve day trip goes around Middle America, from Milwaukee, to Chicago, Des Moines, Omaha and Denver. The words do the heavy lifting (pun intended) as these dedicated small business owners talk about why they do what they do, what keeps them going, and why they still have dedication to craftsmanship in an increasingly disposable world.
And by the way, not one of the Carhartt outfits feels out of place or gratuitous.
Really nice documentary.

Agency: Carhartt Creative Department
Creative Director: Brian Bennett
Executive Producer: Brian Bennett and Fred Bueltmann
Production Company: Jefferson
Director: Anthony Frattolillo
Director of Photography: Tommy Cannon, Brian Mendoza, Travis Yarrington
Producers: Chris Totushek, Kat King, Chris Robinson
Music: Anthony Frattolillo
Editor: Dana Shaw