Candleosophy - Director’s Cut / Ruben Latre (2020)

This ad is, like so many other ads right now, shot completely at home. It's also using all-natural light, proving that a skilled operator can make even the simplest things look great with less. 

Hostage Films Director/DP Ruben Latre has filmed commercial and documentary projects worldwide, from large-scale shoots to nimble endeavours. With social distancing rules in effect, Ruben has embraced the many facets of creativity he enjoys - filming, designing, and editing - all done at his home.  His latest spot for Candleosophy, showcases some of his in-house capabilities to create new content without cast or crew. 

A meditation candle company, Candleosophy’s mission is to bring soothing, healing energy to the world. The spot, created for digital and social networks, embodies the company’s ethos through macro shots of organic imagery, layered with subtle text, stylized design treatment and a tranquil music track. 

Candleosphy’s president Julie Roehn said, “In this difficult time for so many, managing individual stress is a priority. Director Ruben Latre helped us create a visual moment of peace, which was our goal; a quiet moment of introspection.”

Like most creatives, Ruben is accustomed to utilizing the full skill set of his production team; as he did recently in Milan, filming an upcoming broadcast campaign for Lindt. It’s something he hopes the industry can return to soon. In the interim, he is dedicated to developing solutions for agencies, clients and brands, harnessing every tool available while staying home. 

Director: Ruben Latre