Calacanis , Jason, discovers that Fark.com sells links - editorial space that is - without labeling it an advertorial. Farks PR company said:
However, if you look at any news source, they are influenced by PR agencies, wine & dine’s and similar events. Take a look at the Graydon Carter as example #1. I challenge you to find a pure editorial voice in news today....
Yes, that is the problem. A big problem, any respectable publisher would care for their brand and voice enough to fire anyone who 'takes bribes' and never put an advertorial up without marking it as such... Or at least that was the case in the good old days. Most interesting is that Fark-founder himself responded in the comments.
"I love Fark, it's funny and I check it every day. I'm a fan"
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