Budweiser - "what brand of beer does the bartender take home?" print ad 1965

what brand of beer does the bartender take home?

If anybody knows a good beer, it should be a bartender. Right? And if most bartenders prefer a particular brand, it must be a pretty good beer. Well, just for fun, we asked a private research company to interview 2,696 bartenders throughout the country. They were kind of cagey about it, too, because the question on which beer was the bartender's personal choice was hidden among a lot of other questions about turnips and baseball and TV shows.

The results? Two to one for Budweiser over the next closest beer. The point is, if twice as many bartenders choose Budweiser as their beer, there must be a reason. We strongly suspect that it's taste. We do know that Budweiser has a tAste, smoothness and drinkability you'll find in no other beer.

That's why we stick to our exclusive Beechwood Ageing even though it takes more Urns and money and is a little more trouble. But we'd like for you to find out for yourself about the great taste of the King of Beers. After all, Buds is the best-selling beer in America ... and we're positive that bartenders aren't buying it all!

it's worth it . . . it's Budweiser®