New Line Cinema's upcoming film "Wedding Crashers" is being hailed by Anheuser-Busch as "one big Budweiser commercial". Bud will use clips from the flim in two upcoming ads, something they haven't done since 1991 for "Backdraft."
Michael Gianino, director of film and television branded entertainment at A-B's domestic brewing unit said, "When we saw the finished product, we realized it was just like one big Budweiser commercial: funny, very humorous," he said. It is a perfect vehicle to strengthen the image of the Budweiser brand, Gianino said. "These characters are right out of our Budweiser commercials," Gianino said. "The situations are very believable."
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The ads will start running July 5th.
The first Budweiser ad, "Ladies Beware," shows female guests being taught how to recognize wedding crashers and deal with their propositions. When each sign is told, a relevant clip from the movie is shown. The second ad, "Get Ready," features an older brother teaching a younger one about wedding-crasher rules, each point triggering a clip from the movie, before ending with the punchline.
