Bud Light has drinkability? Somebody was asleep during differentiation/USP class.
Good job highlighting a characteristic that Bud Light shares with almost every liquid substance on the planet.
(And no doubt a number of you smartarses are going to be filing false advertising charges on them.)
Agency: Euro RSCG
Honestly does anyone ever say "Fills me up"? Rather than "Gets me drunk?"
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PermalinkI do like the gal though.
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PermalinkThat is so stupid.
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PermalinkNext USP Bud should dust off : "It's cold"
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PermalinkNope - That's Coors' unique angle.
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PermalinkThat's right, I forgot. Next USP then: "comes in bottles"
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