The successful international women's magazine Glamour launched its Dutch publication September in the Amstel Hotel in Amsterdam, licensee G+J Netherlands picked BSUR to develop the magazine's strategy and multimedia launch concept. In September they aired television series on RTL4, in which eight candidates battled to become the new Dutch Glamour's star reporter, highlights could be seen on glamour.nl. Now commercials, outdoor posters and advertisements continue the campaign, with the tag "my fashionality". Speaking of BSUR by the way, Dieuwke Reehoorn is back and now Creative Director there with Joost Perik.
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