Brazilian Beer Brand Brahma Tells Festival-Goers: ‘Stop Worrying, Lose Your Phone, And Just Have Fun’

Meet 'Brahma Phone': A phone created by a brand who understands everything about Carnival and nothing about cell phones

São Paulo, March 14, 2024 – AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected.

This move isn't just about taking a beloved beverage global; it's about sharing a unique approach to enjoying festivities without a fret.

Brahma Phone was the best option for partygoers for four days.

Brazilian Carnival, a spectacular showcase of carefree revelry, often sees its luster dimmed by concerns over personal belongings, particularly smartphones. Brahma’s response? The ingenious Brahma Phone: a device designed for festival-goers to carry into the heart of the party, stripping back to only what’s essential: calling, SMS, GPS, a transportation app, and an 8-megapixel camera. This innovation lets party-seekers leave their high-tech worries behind, ensuring the celebratory spirit remains unbroken.

Celebration Without Complications

Brahma believes in making every moment of celebration count, unhindered by concerns of loss. The Brahma Phone introduction at Carnival was met with such a positive reception, it’s only natural that the brand brings that same carefree spirit to other events.

The focus remains on promoting stress-free times at some of the world's most iconic gatherings.

Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, the Brahma Phone stands as a symbol of creativity and consumer connection. “Brahma is more than a beer; it's a brand that solves real problems for those eager to celebrate life fully. This project perfectly encapsulates our approach to meaningful engagement with our consumers,” comments Sergio Gordilho, Co-President and CCO of Africa Creative.

For Revelers Everywhere

Available to those over 21, the Brahma Phone underscores Brahma’s broader vision of fostering greater freedom across a variety of public festivities. This initiative is poised to spread far beyond Brazil and Carnival, offering a novel way to experience the fun without the usual encumbrances.

Brahma warmly invites all to embrace the liberation the Brahma Phone offers.

Both the brand and its agency partner are excited about sharing the Brahma Phone to future gatherings. Brahma’s palpable excitement about enhancing audiences’ celebratory experiences with innovations that prioritize letting go, simplicity, is the essence of festivity.

Credits:

Title: Brahma Phone

Agency: Africa Creative

Advertiser: Brahma

CCO: Sergio Gordilho

Co-CCO: Nicholas Bergantin

Creative Director: Henrique Martins and Raphael Santos

Creation: Raphaela Filippetto, Lucas Menegotto, Rafael Teixeira, and Giovanna Carvalho

Co-COO: Heloísa Pupim

Account Services: Rafael Marques, Vivianne Santos, Luisa Pires, Giulia Fernandes

VP Media: Pedro Eustachio

Media: Thiago Martinez, Victor Berto, Caroline Richa, Victoria Molina, Carolina Oliveira, and Wenderson Gontijo

VP Planning: Ana Paula Kuroki

Planning: Pedro Paulo Martins Fernandes, Renata Ribeiro da Silva, Giovanni Cozer

VP of Special Projects and Creative Content: Juliana Leite

Director of Special Projects: Lica de Souza

Project Manager: Thays Miranda

Creative Producers: Theo Etlin, Giovanna Lima, Laís Cattena, José Henrique, Raquel Martins

Production Assistant: Valentina De Luca

Product Personalization: Monkey Produções

Director of Customer Service: Renata Romo

Director of Production: Talita Matteoni

Executive Director: Paula Correia

Production Assistant: Carolina Martins

Set Designer: José Roberto Santos

Logistics: Ramon Santos

Graphic Artist: Fabio Ferreira

Visual Communication: TKCV

Printing House: Oba Print

Agency Production: Rodrigo Ferrari / Tais Olhiara / Carmen Castilho

Film Production

Image Producer: Kaus

Director: Los Pibes

Director of Photography: João Fröhlich

Executive Production: Thiago Mascarenhas / Camila Martinez

Producer: Carol Duarte

Coordination: Larissa Luisi

1st AD: Vinicius Lombardi

2nd AD: Mariana da Cruz Fernandes

1st Camera Assistant: Adinan Feijó Lopes

2nd Camera Assistant: Daniel da Cruz Oliveira

Production Director: Hugo Castelo Branco

Prod Assistant: Marcos Rodrigo do Nascimento (Markinhos)

Costume Designer: Fabiana T de Souza

Casting Producer: Eduardo Bruno Felsmann Junior

Location Producer: Fabiano Anacleto Ramos

Makeup: Cristina Rodrigues Malta

Post Production: Guava Post

Post Service: Letícia Almeida

Editor: Lucas Brasileiro

Finishing: Renan Chagas

Color: Acauan Pastore

VFX: Flow Effects

Sound Production: Satelite Audio

Musical Direction: Roberto Coelho, Kito Siqueira, and Hurso Ambrifi

Account Services: Fernanda Costa, Renata Schincariol, and Daniel Chasin

Music Production: Roberto Coelho, Hurso Ambrifi, Charly Coombes, Thiago Colli, and Koitty

Assistant Music Production: Alexandre Avicena

Finishing: Carla Cornea, Vithor Moraes, Arthur Dossa, and Iran Ribas

Finishing Assistant: Esteban Romero

Production Coordination: Camila Guedes, Letícia Oliveira, Bea Vieira, and Mariana Tardelli

Photo Production: Thinkers Studios

Studio: Thinkers Studios

Director: Hick Duarte

Light Designer: Gael Oliveira

Photo Assistants: Joe & Larissa Saito

Styling: Thathi Yumi Kurita

Styling Assistants: Larissa R and Adalberto A

Wardrobe: "Dona Antonia"

Beauty: Jake Falchi

Beauty Assistants: Pamela Hubner & Cintia S

Nails: Amara Conceição

Mock-up FX: Hugo Mockup 10

Casting: Brenda Queiroz

Casting: Beatriz Lima

Casting: Leandro Santos

Mof: Felipe Caparroz

Production Assistant: Dayane Fabião

Production Manager: Renato Guedes

Ambev Production: DraftLine Integrada

Head of Audiovisual Production: Julia Kannebley

Executive Production: Karin Stuckenschmidt and Carlos Grübber

Producer: Bruno Arneiro

About Africa Creative

Africa Creative (www.africa.com.br) is one of the largest and most awarded advertising agencies in Brazil and Latin America, responsible for successful campaigns for some of the country’s most prestigious brands. Africa was founded in 2002 and is part of Omnicom Group’s DDB Worldwide.

About Brahma

Brahma (https://www.brahma.com.br/) is a premium quality, refreshing and authentic beer that embodies the spirit of Brazil. Brewed with passion and expertise, it delivers a unique taste that captures the essence of Brazilian culture and tradition. Made from the finest ingredients, Brahma Beer offers a smooth and crisp flavor profile that is perfect for any occasion.