BBC News: Bonfire of the brands

Most people have the hots for brand-named items. This guy has a different burning desire.

As a young teenager, all I ever wanted to do was to work with my favourite brands - Adidas, Technics, Budweiser, Sony - the names that were plastered over the things I craved to own.

Where some boys had posters of footballers or movie stars on their walls, I had images of trainers and turntables - to be surrounded by these names made me feel better about myself, transforming me from my humdrum middle class life in south London suburbia.

But in less than a month's time, I am going to burn every branded thing in my possession.

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Anonymous Adgrunt's picture
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windowphobe's picture

This is exactly the behaviour of a jilted lover.

You have to wonder which of those awful brands betrayed him.

Dabitch's picture

Well, perhaps he found out that all those brands were cheating on him? :)

AnonymousCoward's picture

So, a slow news day at the BBC then? All this NoLogo stuff is old hat. I'd rather he do a SuperSize me style report and buy every product he sees advertised anywhere for a month and we get to see the consequences on his bank account. Or the BBC's to be accurate. (Hang on, I pay for that with my license fee... Bad idea.)