It's the woman's version of "Bad Day", where everything goes wrong from the get-go and to make matters worse, her hair looks terrible. Pete Lewtas, who directed Bovril's famous "bad day", also directed this one. In the end, the product as hero, sort our heroine out and now the bad day vibes have been passed on to the jogger who doesn't look where he's running.
Director: Pete Lewtas
Director of photography: Oliver Curtis
Agency and Production company: HERO, London
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