Description: A print campaign to create awareness and warn consumers of the effects of drink-driving around the festive period of Purim (a Jewish festival where it is customary to wear costumes and be merry).
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Tal Perelmuter
Art director: Udi Ovadia
Copywriter: Oren Shakaroff
Studio: Raphael Nattiv
Account director: Gilly Sasson
Account supervisor: Inbal Rov
Account executive: Dana Sasson
Planning director: Daniel Weismann
Planner: Asaf Amir
Published: March 2010, Tel Aviv
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