Art of Speed - Nike shows 15 speeding films

Everyone seems quite exited about Nike teaming up with gawker to deliver a "blogvertorial"over at Gawker.com, the NYT reports. We're kind of disgusted. Advertising masquerading as editorial content is a slippery slope, adn acerebic blogs is the worst pace for them.

Gawker Media, a small company that operates snarky Web logs on culture and politics, like Gawker and Wonkette, has begun blogging on behalf of major advertisers.

Although Nike did not exercise editorial control beyond contributing the 15 films, bloggers said they wondered whether bought-and-paid-for content could succeed in the idiosyncratic world of Web logs, where an independent and acerbic streak (particularly when it comes to mainstream media) is highly valued.
"I'm skeptical that a lot of online readers would be interested in reading an advertorial blog," Patrick Phillips, the publisher of a blog called I Want Media, said. "If you got to a site, and you know you're being sold something, I don't know that there's going to be a lot of interest.''

I' m far more exited about the brilliant films - take Saiman Chow & Han Lee's speedexperiment which can be described as yellow submarine on acid. Yes, on acid, it's such a cliché but when you watch the adrenaline cells decide to have a race with no mercy on all sorts trippy vechicles inside the runners body, you'll see what we mean. Watch QT big or small

You can check the other 14 films at gawkers blogvertorial section gawker.com/artofspeed. I'll not that there's no clear indication on the page that this is sponsored content.