Arla - Baklängestalare / Backwards Talker - (2014) :30 (Sweden)

Look, it gets really cold and dark in the winters in Sweden... and... well that's the only way I can explain why we have such talents as the worlds best backwards talker. Nadja Bojkovic says everything backwards, and then we reverse film to reveal that those random noises make perfect sense the other way around Sure sure, it all sounds like "börk börk hurdy gurdy" to you lot, but it's absolutely fascinating for someone who speaks Swedish. How in the hell does she do that? I guess with an extra hour, I could practice this too.

Ad agency: Weiden + Kennedy, London
Client: Arla

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