My family got a digital camera for Christmas and we we took all the pictures of everybody unwrapping gifts and you know holding up sweaters and everything.
And my dad has a PC and he plugs the plug the camera in and it comes up and it's like *failnoise* so he gets on the internet and gets stuck downloading things for about an hour. Who wants to sit on Christmas afternoon and download windows drivers?
On my powerbook I just took the camera and put a cord from the camera to the computer and automatically downloaded all the pictures.
My name is Jani Janie Porche, and I saved Christmas
Client: Apple
Ad agency: TBWA/Chiat/Day
Director: Errol Morris