Amnesty International shows us a world where massive crowds of people are turning their back to and actively ignoring human rights issues. That's what you are doing when you wave away the street collectors and throw away the membership calls you get in the mail. You ignore the beatings, the public executions, and the pain.
Client: Amnesty International
Agency: Colenso BBDO, Auckland
Angela Watson (Group Head)
Nick Worthington (Executive Creative Director)
Karl Fleet (Deputy Creative Director)
Jonathan McMahon/Karl Fleet/Lisa Fedyszyn (Art Director)
Jonathan McMahon/Karl Fleet/Lisa Fedyszyn (Copywriter)
Phil Newman (Agency Producer)
Henry Jen (Photographer)
Kevin Hyde (Retoucher)
Lachlan Palmer-Hubbard (Designer)
Kate Smart (Account manager)