Amnesty International - Freedom Pen - insert.

During freedom week these Amnesty International pens ran as inserts in magazines. Once you removed the pen it revealed a message "use your freedom to free others". The pen was a specially made floaty pen - normally used to strip babes of their bikinis, you know the kind - and as you wrote the bars around the prisoner would slide away. Thus the action of your writing frees him.
Created by Publicis Mojo, Auckland, New Zealand

Nick Worthington (Executive Creative Director)
Tony Bradbourne (Art Director)
Karl Fleet (Copywriter)
Derrick Kim (Art Director)