Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation’s largest smoking prevention campaign for youth.
“Unsweetened truth” is a new commercial from truth, directed by Harvest’s Baker Smith, that vividly illustrates the impact of smoking on health. In the spot, six real people suffering from tobacco-related disabilities are featured on a parade float traveling through the heart of Hollywood. As the float travels along, spectators can see the obvious physical disabilities each person is living with. They can also hear the half-dozen participants “singing” a tune about the many different flavors used to enhance tobacco products. It can be viewed here: http://www.thetruth.com.
Client: American Legacy/Truth
Spot Title: “Unsweetened Candy”
Agency: Arnold Worldwide
VP, CD: John Kearse
VP, CD: Meg Siegal
ACD, CW: Todd Mitchell
ACD, AD: Corey Favier
AD: Mike Costello
SVP, Group Head/ Broadcast: Kevin Shale
Production Company: harvest films / Santa Monica
Director: Baker Smith
EP: Bonnie Goldfarb
EP: Scott Howard
Producer / Head of Production : Rob Sexton
Line Producer: Mala Vasan
DP: Curtis Wehr / Murtha Agency
Art Director: Fanae Aaron
Float Construction: Fiesta Parade Floats / Abel Ledezma
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